Hi, my name is Juliane and I am the designer of September|20. I am a 29-year old girl from Denmark who have never worn a pair of pants in my entire life. There is almost nothing I like more than to zip up a dress and just feel the way the top fits perfectly around my body and how the fabric in the skirt moves around my legs. 

I aim for an everyday aesthetic in all I do and I might often be daydreaming about living in a more glamorous decade – like swinging around in the 1950’s. Being in love with vintage – but still being a modern girl, my wish is to combine the feminine silhouette of mid century fashion with more modern everyday life and well chosen quality textiles.

I work in the company of McVERDI – a fashion brand my mother started in 1987 and have been running ever since. I grew up with and in this brand, love it as my own and has been running it together with my mother, Lotte, for about 10 years now – and more to come. 

Still being a main part of McVERDI, I felt now was the time to start up this subbrand of my own, presenting a collection of dresses I have missed on the market. 

September 20 is my birthday – a day of indulgence, drinks, cakes and new dresses. And being a “daugther”-brand in many levels, I found it was the perfect name for my brand.

I love the same fabrics as we work with in McVERDI, but I have a completely different way to interpret them. September|20 is more young, more retro-inspired, more petite – and very different from it’s motherbrand.

So truly blessed with 32 years of know-how from McVERDI, September|20 can be an exclusive slow fashion brand with only few, small collections produced in a limited amount within EU. 

I would wear a dress to the moon if I was asked to go. Dresses don’t prevent me from doing anything I want – it is all about choosing the right dress in the right fabric. It is all about finish and not compromising. It is a lot about having pockets, so you can be sure to find pockets in a September|20 dress!

Have a look, get inspired and contact me if you have any questions 🙂
All the best, love and dresses

– Juliane Honoré

September20 v/McVERDI ApS
Ndr. Strandvej 153
3140 AAlsgaarde